Veronica Mars film gathers over US$5-M
MANILA, Philippines - Thanks to the valiant effort of supporters, "Veronica Mars" the movie will materialize in 2014.
The “Veronica Mars” series which ran for 3 seasons from 2004 to 2007 chronicles the life of teenage sleuth Veronica Mars (Kristen Bell) as she juggles relationships, growing up, and the challenges of being a private investigator.
Stuck in a rut on how to fund a film version of the crime fiction series, director Rob Thomas shared the burden with the fans, who fortunately followed through, even exceeding expectations.
The Veronica Mars Kickstarter Project earned US$5,702,153 from 91,585 backers in a span of one month. The campaign, which was aimed at gathering only US$2-M, promised fun incentives to fans who pledged more than US$10, such as free merchandise, free tickets, a copy of the script, customized voice recordings from the cast, and even a cameo with a speaking line in the movie itself.
Earning the projected US$2-M in less than 12 hours, the Veronica Mars Kickstarter Project holds the record for being the highest-funded movie project, for having the most backers, and for being the fastest to hit both the US$1-M and US$2-M marks in Kickstarter history.
Watch the Kickstarter video here:
Kickstarter is a new way to fund independent projects — films, games, music, art, design, or technology — through gathering pledges online. Since its launch in 2009, Kickstarter has funded 39,000 creative projects and gathered an approximate of US$500-M in pledges. - Rappler.com