Lady Gaga strips for Abramovic video
The two-minute video shows a naked Mother Monster in unusual poses, or clothed as well, in equally unusual visual concepts.
Aside from the striking visuals, the video also features buzzing sounds and the singer's screams.
The video is available on the MAI's Vimeo. Watch it here.
According to the video's notes, the production took place during a 3-day retreat in upstate New York. Lady Gaga was instructed in the "Abramovic Method," defined as "a series of exercises...to heighten the participants' awareness of their physical and mental experience in the present moment."
The video aims to solicit US$600,000 for the Marina Abramovic Institute (MAI), where "collaboration between art, science, technology, and spirituality will be fostered."
MAI also aims to "provide an educational space to host workshops, lectures, residencies, and research."
Abramovic is famous for her "long durational performances" and her intense interaction with her audience.
"The Guardian" counts "Rhythm 0" as one of Abramovic's leading avant-garde performance-exhibitions.
Among her most recent projects is "The Artist Is Present," wherein she sat immobile at the Museum of Modern Art, staring into the eyes of 1,500 visitors, including Lady Gaga, while people took turns sitting in front of her.
Kickstarter says a total of US$20 million is needed to complete the institute. Abramovic herself has donated US$950,000 for "phase zero" of this project. - Rappler.com