MMFF 2013 earns record-breaking P815M

Ira Agting

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Part of the profits will be donated to survivors of Typhoon Yolanda (Haiyan)

RECORD-BREAKING. This year's MMFF line-up has earned over P800M thus far. Image from the MMFF Twitter (@mmfilmfest)

MANILA, Philippines  “All records broken.”

This was the reply of Metro Manila Development Authority chairman Francis Tolentino when asked about the performance of 2013 Metro Manila Film Festival (MMFF).

As of January 3, the 8 entries in the major category have earned a total of P815 million, a 34% increase from last year’s P608 million gross, Tolentino told Rappler in a text message.

This was the highest that the festival earned so far in its 39-year history. It was recorded only 10 days into the 14-day festival, which began Christmas Day, making the 2013 MMFF the most successful season to date.

Tolentino attributed this success to recent catastrophies experienced by the nation, calling this period a “season of hope after calamities and typhoons.”

Apart from an earlier donation of P500,000, a portion of this year’s MMFF earnings will be given to survivors of Super Typhoon Yolanda (Haiyan).

Top earners are comedies Girl, Boy, Bakla, Tomboy and My Little Bossingswhich respectively won 2nd and 3rd Best Picture in the MMFF Awards Night held December 27. According to ABS-CBN, the two films have earned at least P300 million each.

Horror flick Pagpag: Siyam Na Buhay and comedy Kimmy Dora: Ang Kiyemeng Prequel are also among the top 4 grossers.

While the 2nd and 3rd best features reaped the most profits, Best Picture 10,000 Hours, which nabbed 13 other awards including Best Actor (Robin Padilla), and Best Director (Joyce Bernal), is in the bottom half of the race.

Other films in the festival include action film Boy Golden, dance musical Kaleidoscope Worldand historical drama Pedro Calungsod: Batang Martir– Rappler.com

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