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MANILA, Philippines – Over 100 million viewers are expected to watch this year’s Super Bowl, and with that level of viewership, companies are willing to spend a fortune in promoting their products, at times with the most outlandish results. (READ: Super Bowl, American Football, and why it matters)
Several ads have already gone viral for their outstanding production quality, wit, and star power. Here are some of Super Bowl 2014’s most talked about ads and campaigns thus far:
Scarlett Johansson for SodaStream
How to make an ad go viral? Take one of Hollywood’s biggest female stars, add sultry background music, plus a sexy voice over, and you get over 6 million hits in less than 5 days.
SodaStream’s ad has cost its muse Scarlett Johansson her Oxfam global ambassador title, however. The actress stepped down after Oxfam deemed her promotion of the Israeli firm “incompatible” with the aid agency’s position of opposing all trade from Israeli settlements.
British villains for Jaguar
The precision, the style, the obsession for power, and not to mention the accent – British actors are indeed your best villains.
In a commercial that can perhaps rival big screen thrillers, Jaguar gathers the most devious Hollywood anti-heroes Tom Hiddleston (The Avengers), Mark Strong (Sherlock Holmes), and Ben Kingsley (Iron Man 3) in all their villainous extravagance.
As of writing, the ad has had over 4 million views.
The Muppets and Terry Crews for Toyota
Make room for a rare mix of muscle and musical cuteness as actor and former NFL player Terry Crews goes on a joyride with colorful and furry pals, The Muppets.
While there’s no room for boring in their Toyota Highlander, there ‘s ample space for singing, dancing, plus “a flock of chickens, a grand piano, a drum kit, and an organ, too!”
Over 2.5 million viewers have watched the sing-along.
Anna Kendrick (almost) for Newcastle
Over 2 million viewers have seen Pitch Perfect star Anna Kendrick rant about how she almost got paid a ton of cash and almost went nude in a commercial for a beer she doesn’t even drink. Almost – because Newcastle Brown Ale couldn’t afford a grand S**** B*** commercial.
According to Forbes, Anheuser-Busch InBev has made an exclusive deal with the National Football League for its beer brands. In addition to preventing all other beer brands from airing Super Bowl ads this year, the company also bought 4 minutes of airtime, worth over $30 million.
In reaction, Newcastle Brown Ale, with no money and no right to air or even mention the Super Bowl in their commercials, decided to post their rejected promotions anyway. In the website “If We Made It,” they lay out the most outrageous ideas for a Super Bowl ad.
For this reason, Forbes dubs it one of the best Super Bowl commercials – “and it’s not even on the Super Bowl.”
Arnold Schwarzenegger for Bud Light
While Newcastle used wit and humor, competition Bud Light maximized their exclusive Super Bowl rights with muscle man Arnold Schwarzenegger.
Bud Light’s commercial has Schwarzenegger warming up for a seemingly hardcore athletic match. In full athletic gear, the Terminator star is ready for “whatever is coming” – in this case, it’s a game of ping-pong.
The Matrix’s Morpheus for Kia
Ever wonder what luxury looks like, feels like, or sounds like? Laurence Fishburne as The Matrix’s Morpheus reveals this “truth” to an unsuspecting couple by giving them the choice of a blue or red key, in reference to a scene in the famous film franchise.
What follows is an operatic performance, complete with metal-bending, car-flipping, explosive action.
“The Truth” has been seen by over 1 million people.
David Beckham for H&M
It’s ironic how an ad for a clothing brand doesn’t feature that much clothing, but with a chiseled David Becham as its star, H&M is letting the public decide whether they should have the athlete “covered” or “uncovered.”
Take your pick.
Zooey Deschanel in The Simpsons
Need more reasons to watch the Super Bowl? Let The Simpsons – introduced by a Simpsonized Zooey Deschanel – get you in the football spirit:
Kate Upton’s Super Bowl dance
In celebration of the famed sports event, Vogue magazine is set for a football-themed February issue, with supermodel Kate Upton on the spotlight, reported Huffington Post.
As a teaser, the magazine posted an Instagram video showing the model salsa dancing similar to how Giants receiver Victor Cruz celebrates his victories.
– Rappler.com
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