MANILA, Philippines – As the Miss World Philippines hosts the beauty pageant for the 2nd time this Sunday, June 24, the new organization is introducing some twists.
One is social media. For this year’s competition, the public is given the chance to suggest questions for the pageant’s question-and-answer portion online.
Twitter users can tweet questions that they would like to ask the pageant finalists using the hashtag #AskMsWorldPH. Five tweet-questions will be chosen and will be used in the competition, and the senders will win hotel accommodations. Questions were accepted until June 22, Friday.
Another is the organization’s new media partner. TV5 will air both the June 24 Miss World Philippines and the upcoming Miss World pageant. TV5 bagged the deal early this year.
“GMA-7 and TV5 are both professional networks. But the only difference, the basic difference is that TV5 is managing and producing this pageant with a sense of ownership already. Parang kanila na ito.” health and wellness expert Cory said in a previous press conference. GMA-7 used to air the pageant night.
In 2011, the London-headquartered Miss World Organization awarded the local franchise to Quirino to host the Miss World Philippines pageant and select the country’s representative to the annual Miss World competition.
This ended the Miss World Organization’s contract with Binibining Pilipinas Charities Inc. (BPCI), which has been giving out the Binibining Pilipinas-World crown as among the top prizes in its annual competition since 1992.
Miss World Organization chairman Julia Morley said that the reason behind ending its contract with BPCI is to focus on its separate fund raising. “I know that during the time that Stella [Marquez Araneta, owner of BPCI] ran the tilt with Miss World, she’s done a good job. But now, I would like to have my own contest so I can be more involved. I want my own brand and not be lumped with other people. I want to stand alone for Filipino children.”
Morley added that the BPCI “has 3 or 4 titles and if she’s got one less to worry about, then it’d be good.” Aside from the the Binibining-Pilipinas World, BPCI also gives out the Binibining Pilipinas-Universe and Binibining Pilipinas-International crowns to the top winners.
The move turns out to be a success for the country, as the first winner of the Miss World Philippines did well in the international pageant. Miss World Philippines 2011 Gwendolyn Ruias placed in various categories the preliminaries of the Miss World pageant and won first princess (or first runner-up).
Rappler will be covering the event, which will happen at the Manila Hotel tonight.
Click here to go to liveblog. – Rappler.com
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