social media influencers

Spotlight: Who is JaMill?

Rappler.com

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Spotlight: Who is JaMill?

JAMILL. Jayzam Manabat and Camille Trinidad were among the top Youtubers in the Philippines.

Camille Trinidad's Instagram

In a span of four years, JaMill's now-deleted Youtube channel reached over 12 million subscribers

Popular Youtube tandem and real-life couple Jayzam Manabat and Camille Trinidad shocked followers when they announced on Thursday, August 19 that they had deleted their channel, which had more than 12 million subscribers. 

In a tweet, Camille explained that they decided to focus more on their relationship. 

Their move came days after the Bureau of Internal Revenue first announced that it would be going after social media influencers and content creators who weren’t paying proper taxes.

Here’s what we know about the couple, who were once among the country’s top YouTubers:

Who is JaMill?

Jayzam and Camille, known collectively as JaMill, were among the most popular Filipino vloggers on YouTube. In 2020, they were ranked fourth among the top content creators on the platform. 

In a Toni Talks interview with Toni Gonzaga, the couple revealed that they met through Facebook after Jayzam became a fan of Camille’s covers. He would often like and comment on her posts, which eventually led to them talking and becoming friends. 

Spotlight: Who is JaMill?

They first met in person in November 2016. Jayzam courted Camille for a couple of months and they became official on January 30, 2017. At that time, they were in a long-distance relationship because Jayzam lived in Rizal while Camille was from Nueva Ecija. 

JaMill as Youtube vloggers

JaMill launched their channel in 2017. In a Magandang Buhay interview, the couple said they started the vlog to document their daily life. 

Pareho kaming mahilig mag-video noong nagkakakilala po kami. Kaya sabi namin i-try ‘yung Youtube kasi gusto naming madocument ‘yung mga pamumuhay namin, para kapag matanda kami, pwede naming panoorin,” Camille said. 

(When we met, we already liked making videos. So we decided to give Youtube a try so we can document our everyday lives. So that when we got older, we could have something to watch.) 

Aside from their day-to-day vlogs, the tandem also gained fame from their video pranks. These prank videos were some of their most watched and viral content. Jayzam told Inquirer.net that it wasn’t easy adjusting to their newfound fame. 

Sa amin, overwhelming ang nangyari kasi isang tulog ko, paggising namin, sikat na kami,” he said. (What happened with us was overwhelming because we just went to bed, and then when we woke up, we’re famous.) 

The couple also received backlash and hate comments online. Camille admitted in their Toni Talks episode that during their first years in vlogging, she cried and lost sleep over hate comments. Jayzam also said that some users went as far as sending them death threats. 

Nakakagulat na parang nagpapasaya ka lang tapos ganoon na ang sinasabi nila. Eh alam naman namin na wala kaming tinatapakan na ibang tao,” they said. (It’s was shocking for people to say those things when we just want to entertain other people. Besides, we’re not harming anyone.) 

They eventually said that while their pranks were harmless, they recognized that they needed to be better examples for their subscribers, who are mostly teens.

Habang tumatanda po, nagiging mature po kami. Parang nagle-level up din po paunti-unti ‘yung mga vlogs namin,” he said in Magandang Buhay. (Now that we’re getting older, we’re getting more mature. Our vlogs are also levelling up.) 

Since they’ve been vlogging for more than three years already, JaMill said that they learned to ignore the hate and just focus on their subscribers, whom they call “Mandirigma.” 

According to social media analytics Social Blade, the JaMill channel, at the time of its deletion, had 12.5 million followers. It had a total of 1.3 billion views spread across a total of 567 videos. 

In December 2019, the couple moved into their own home, which was featured several times in their now-deleted channel. In a February 2020 post, the couple expressed amazement over how they’d managed to make their dreams come true. The post featured Jayzam and Camille posing in front of their new home and two vehicles.

Grabe wala nakong masabi kasi tinupad namin ni Jayzam lahat ng pangarap namin noon at alam kong marami pa kaming pag dadanaan pero andito kami matatag,” the caption read.

(I’m speechless because our dreams are now coming true. I know more challenges will come our way but here we are, still standing strong.)

JaMill said their channel also paved the way for more opportunities. They have a merchandise shop where they sell “Mandirigma” shirts. In July 2021, they opened a milk tea shop.

Nagulat po kami. Pero napakasarap din bilang isang Youtuber na ang trabaho niyo ay magpasaya ng tao. Hindi nakakatamad magtrabaho,” Jayzam said on Magandang Buhay then, reflecting on the growth of their YouTubechannel.

(We’re shocked. But it’s just nice that as Youtuber, our job is to entertain other people. It’s not tiring to work, at all.) 

The couple released their debut single, “Tayo Hanggang Sa Dulo” under Star Pop in July. 

Spotlight: Who is JaMill?
Biggest controversy

While the couple has faced several controversies throughout their vlogging career, the biggest was when Jayzam was accused of cheating.

On April 17, Camille posted on Facebook photos of women Jayzam had supposedly cheated on her with. According to the now-deleted post, Jayzam cheated on her with four women. 

Two of the women named in Camille’s Facebook post complained to Raffy Tulfo in Action, pointing out that they were heavily criticized following Camille’s post. 

In the episode, Camille called out their alleged behavior towards someone who’s already in a relationship. She said that Jayzam already confessed to her about what happened. 

Jayzam also spoke over the phone to apologize and own up to his mistakes. “Ito pong problemang ‘to eh, ako po ‘yung may pinaka may kasalanan dito at hinaharap ko naman po ‘yun bilang lalaki po. Si Camille po talaga ang biktima dito,” he said. 

(This problem was really caused by me, and I’m facing it as a man. Camille is really the victim here.) 

He added, “Willing po akong magbago. Hindi ko po hahayaang habang buhay akong magiging manloloko. (I’m willing to change. I won’t let myself be a cheater all my life.)” 

While some online users assumed the couple would break up following the cheating scandal, Camille said she chose to forgive Jayzam. Jayzam promised to earn Camille’s trust back. 

In a press release, the couple said that their single “Tayo Hanggang Sa Dulo” released just three months after the issue, was meant to mirror the couple’s sacrifices as they became more committed to each other.

Neither Jayzam nor Camille have addressed speculation following the deletion of their YouTube channel. They are, however, still active on other social media platforms like TikTok and Instagram. 

Both Jayzam and Camille are managed by PPL Entertainment, Inc.– Rappler.com

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