LOOK: Cole Sprouse is the new face of Bench

MANILA, Philippines – Riverdale fans will be seeing more of Jughead sooner than anticipated – Cole Sprouse, who plays angsty character on the hit TV show is now the new face of Bench.

On Saturday, September 9, Bench posted a photo of Cole on their Instagram account, calling him their "newest #GlobalBenchsetter." Previous Global Benchsetters include Taylor Lautner, Lee Min-Ho, and Liam Hemsworth. (IN PHOTOS: Lee Min Ho meets PH fans)

Um, so this happened #ColeSprouseForBench and we're still not over it! ⚡️Meet our newest #GlobalBenchsetter for #Bench30Years. Stay tuned right here for more @colesprouse and #YourFavoritePinoyBrand. A post shared by benchtm (@benchtm) on Sep 9, 2017 at 4:01am PDT


Before he was one-half of our favorite Bughead couple (Betty and Jughead), Cole was a child actor, starring alongside his twin brother Dylan in the Disney Channel's The Suite Life of Zack and Cody (2005).

Riverdale season 2 is set to air in October. – Rappler.com