MANILA, Philippines - Jessica Alba joins Earth Hour as its newest Global Ambassador.
The 31-year-old actress and co-founder of eco-friendly family brand The Honest Company is lending her support for the world’s largest mass light-out event through a fun “I Will If You Will” challenge.
IWIYW is a campaign for Earth Hour that encourages people to take the advocacy “beyond the hour” by daring others to do something good for the environment.
Read more on Earth Hour and the IWIYW campaign in this interview with Earth Hour CEO and co-founder Andy Ridley.
Alba has encouraged her The Honest Company co-founders, Christopher Gavigan, Sean Kane and Brian Lee, to join in the challenge.
“Christopher, Sean, Brian and I, founders of The Honest Company, will let our kids dress the whole Honest team, including us, for work for one day if 10,000 people commit to switch to using non-toxic products in their home,” Alba said.
Watch Jessica Alba's "I Will If You Will" video here:
As global ambassador, Alba is also encouraging everyone to participate in Earth Hour’s 2013’s lights-off event March 23 at 8:30 P.M.
“The choices we all make in our daily lives can have a massive difference, not only to our children, but also to the very planet on which we live. I hope you’ll accept the Honest challenge and help us take the mission of Earth Hour, beyond the hour,” she said.
Star power for lights-off event
Alba joins the ranks of other female celebrities and international stars who have joined the “I Will If You Will” campaign including supermodel Miranda Kerr, actress Isabel Lucas and “Asia’s Next Top Model” host Nadya Hutagalung.
Earth Hour CEO and co-founder Andy Ridley is happy to have Alba on board.
"Earth Hour is about the power of an interconnected global community coming together to drive real action for the sustainable future of our planet. It’s an honor to have Jessica and The Honest Company founders step up to this pivotal role, inspiring their fans and colleagues to join the global community,” he said.
The Honest Company and Earth Hour share an advocacy of promoting sustainable living and the use of eco-friendly products.
Alba’s company sells eco-friendly, non-toxic baby clothes, cleaning and bath and body products , among other things.
Christopher Gavigan says he hopes the challenge will help parents make better choices for their families and for the planet.
“I hope that by challenging parents to commit to buying non-toxic and eco-friendly products, they can inspire their own friends, family and colleagues to make a commitment to positively impact our planet,” he said.
Earth Hour, started by Worldwide Fund for Nature (WWF) in 2007, has grown from a one-city initiative to a 7,001-city/town global movement. Last year it reached an estimated 2 billion people in 152 countries.