The ASEAN Music Showcase Festival (AMS) is returning for its second edition, with a 3-day event to be held online in September.
The festival’s showcase will run from September 11 to 12 on YouTube, featuring performances by artists across the region. The showcase will be followed by a private networking event on September 13, with virtual speed meetings giving opportunities for emerging artists to connect with global music industry professionals.
The festival features co-organizing countries Indonesia, Malaysia, Philippines, Singapore, and Thailand, with Cambodia and Vietnam expanding the lineup.
AMS co-founder Piyapong “Py” Muenprasertdee said that the pandemic presents a unique opportunity for artists and festival organizers.
“Because of the pandemic, many showcase festivals around the world are going online, which means artists don't need to spend money on travel and accommodation to join –and consequently, international music professionals and talent buyers need to hop on this virtual online landscape as well – opening the door of opportunity to more export-worthy artists.” said Py, who is director of educational, governmental, and overseas partnership of Bangkok-based music company Fungjai.
“We were conceived during the peak of the COVID-19 pandemic in 2020, so we weren't able to organize the showcase festival physically and were naturally forced to organize it virtually,” he explained. “However, we do hope to organize it physically and rotate the host country each year after the pandemic is over.”
AMS is co-organized by Fungjai, NYLON Thailand, and Bangkok Music City from Thailand; The Rest Is Noise PH from the Philippines; Steady State Records from Singapore; SRM from Indonesia; City Roars Festival from Malaysia; Baramey Production from Cambodia; and Monsoon Music Festival and Swan Zoo from Vietnam.
This year’s edition is co-presented by Malaysia’s Cultural Economy Development Agency (CENDANA), the Thailand Convention and Exhibition Bureau (TCEB), and US-based music distribution, publishing, and licensing company TuneCore.
The festival is also supported by Music Copyright (Thailand) and festival partners Golden Melody Awards & Festival and LUCfest in Taiwan, as well as Global Toronto in Canada and Live at Heart in Sweden.