BTS breaks 5 Guinness World Records with 'Butter'

Guinness World Records announced on Tuesday, May 25, that BTS’ second English-language track “Butter” has set five new records.

According to YouTube, the official music video of “Butter” peaked with  3.9 million concurrent viewers for its premiere on May 21. With this, the track has set the record for the “most viewers for the premiere of a music video on YouTube.” 

BTS also previously held this record with their single “Dynamite” which had 3 million concurrent peak viewers. The global sensation now holds the No. 1 and No. 2 spots for biggest YouTube premieres to date. 

The almost 4 million peak concurrents for “Butter” premiere also broke the record for the “most viewers for the premiere of [any] video on YouTube.” 

Additionally, “Butter” has racked up 108.2 million views in the first 24 hours of its release, surpassing BTS' own 101.1 million view record for “Dynamite.” 

Through “Butter”, BTS broke the records for “the most viewed YouTube music video in 24 hours by a K-pop group” and “the most viewed YouTube music video in 24 hours” by any artist. 

“Butter” also set the record for “the most streamed track on Spotify in the first 24 hours” with its 11,042,335 global streams in just one day. It beat Ed Sheeran and Justin Bieber’s 2019 hit “I Don’t Care.” 

With these latest achievements, BTS now holds a total of 23 Guinness World Records. 

These new titles are just part of BTS' growing accolades in 2021 alone. As of April 27, BTS had a total of 16.3 billion streams on Spotify, overtaking Coldplay’s record of 16.1 billion streams, making the K-pop group the titleholder for “the most streamed act on Spotify (group). 

Also in April, BTS’ first English-language track “Dynamite” broke several records. It is currently the “fastest Korean group music video to achieve 1 billion views” and the “longest-charting song in the Billboard’s Hot 100 history.” 

On Friday, May 21, BTS Performed “Butter” on television for the first time on Monday, May 24 at the Billboard Music Awards 2021, while also taking home four trophies. -