Instagram introduces web embedding

Instagram users can now embed their media using embed codes without needing a third-party service

INSTAGRAM EMBEDS. Instagram now has embed codes for its web initiative. Screen shot from Instagram

MANILA, Philippines – On July 11, Instagram announced a new feature for web profiles and web feeds: the ability to embed Instagram photos and videos onto other sites.

Instagram notes that a new share button is available on the right side of Instagram photos and videos, with an embed code available on each for posting elsewhere. Embed codes are only available on public media.

Ownership of Instagram media is important as well, so embedded photos and videos will appear with the Instagram owner’s username. Clicking the Instagram logo on embedded media takes viewers to the page of the Instagram user who posted the media.

The Next Web notes that this allows people to forego using third-party services like Storify, though users who want to embed more than one type of media, such as a combination of Twitter and Instagram content, may be better served using a third-party service. –

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