Google to nix video responses on Youtube

YouTube will lose the ability to create video responses to content, opting instead for a new approach after September 12

GOODBYE VIDEO RESPONSES. YouTube will kick out the ability to make video responses, opting for another method of engagement

MANILA, Philippines – Have you ever created a video response to a YouTube video? If you haven’t, or if you’re not quite sure what a video response on YouTube is, you won’t have to worry about it. YouTube will lose the ability to create video responses by September 12.

THE VIDEO RESPONSE WINDOW. Instead of making a comment, you could previously make a video response to a video.

According to the YouTube Team, video responses reportedly got only 4 users to click on a response out of every 1 million users who saw the video response come up. That click-through rate of 0.0004% wasn’t cutting it for the team, so they’re refocusing their efforts to enable users to share video links in comments with the hope of driving more engagement from users.

The new system of allowing video links to go into comments seems interesting, and might serve as a worthwhile replacement to video responses. In the meantime, we suggest you get used to the idea of a world without video responses on YouTube while waiting for the video links to arrive. –

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