In a very social industry such as beauty and makeup services, professionals had to get creative to navigate the ongoing crisis.
For “beauty-preneur” Miss Guiden, it meant pivoting from her eyebrow and nails studio/speakeasy The Secret Lounge PH to live streaming on Kumu.
As a veteran streamer, Miss Guiden now runs multiple shows that empower makeup artists such as the Kumu Makeup Wars, an online competition where Myrene Santos was crowned the 2020 winner.
Myrene, who has a background in the performing arts and wig-making, found her niche in Kumu’s community of theater professionals. Her streams range from makeup and cosplay tutorials to Disney-themed dating games.
Now, both owners of Kumu-native businesses, the two embody a new breed of makeup professionals who have found a way to transcend social distancing. Even looking to the future, Miss Guiden and Myrene intend to continue growing on Kumu and expand their businesses to an international audience.
In this episode, Miss Guiden and Myrene Santos invite all beauty and makeup professionals to enrich their passion through live streaming.
If you like this episode, you might also enjoy Performing and streaming with Yanah Laurel and Rafa Siguion-Reyna and Nightlife on live stream with DJs Khai and Timi Sky.
And if you haven’t subscribed yet, Inside the Industry has a new episode out every #HustleMonday. – Rappler.com
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