Inside the Industry x Kumu: Food photography with Cereaal’s Matt Lee

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Among various industries, the creative profession is one that has risen as more viable and more vital amid the current pandemic. In line with the quick need to pivot and evolve, many brands are looking for new logos, websites, and the production of more online content.

For Cereaal Studio founder Matt Lee, this current reality is already far removed from the one he braved when he started as a freelance photographer. Choosing to forego family business and traditionalist values, Matt Lee took the plunge, first with wedding photography, then brand work.

Diving into entrepreneurship, Matt opened Cereaal in 2016 to handle big campaigns for brands like Magnum and Jollibee. When the pandemic hit, Matt pivoted his attention to MSMEs and donated free collaborations to Binondo’s 127-year old Panciteria San Jacinto and university tea shop Nomu.

In this episode, Matt Lee talks about passion work and mastering the creative profession.

Inside the Industry returns to its regular schedule next week, streaming live on Thursday nights on all Rappler channels across Facebook, Kumu, Twitter, YouTube, and LinkedIn. – Rappler.com

Rappler is now streaming live on Kumu, with shows like Inside the Industry, Rappler Live Jam, and the brand new TechRap: Level 1. Download Kumu via this link and follow rapplerdotcom to join the conversation!