We’ve covered in previous episodes how musicians and singers are now flocking to streaming platform Kumu as a way of connecting to audiences over the pandemic. This time, we talked to Annette Osmeña, vice president of Kumu Music, on how they’re catering to this growing niche.
Having just moved back to the Philippines, Annette recently launched Kumusika, a new hub for independent artists to perform and connect on the app. For her, Kumu should become more than just a space for musicians’ digital content; it should provide support for talents in terms of representation and greater distribution across platforms.
Music has now become digital-first and social-first. If you are an indie artist, you really have to build and grow your community.
Annette Osmeña, vice president of Kumu Music
In the past, Annette worked in Hong Kong and Germany as a growth marketing consultant. For her, though, music will always be her first love. In fact, she too is a performer, having just released original music under the alias “doods.” So she finds this new job at Kumu as a sweet spot that reconciles her career and passion.
In this episode, Kumu Music’s Annette Osmeña explains how the latest tech trends have opened new doors for independent artists.
If you like this episode, you might also enjoy Fête de la Musique with Kate Torralba and Brass Pas Pas Pas Pas and World music with Enchanting. And if you haven’t subscribed yet, Inside the Industry has a new episode out every #HustleMonday. – Rappler.com
Rappler is now streaming live on Kumu, with shows like Inside the Industry, Rappler Live Jam, and the brand new TechRap: Level 1. Download Kumu via this link and follow rapplerdotcom to join the conversation!