Inside the Industry: Refueling creativity with Matthew Encina

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Matthew Encina is a known name in the Los Angeles advertising scene. A former creative director at the agency Blind, Matthew has guided multiple Emmy, Clio, and Webby award-winning campaigns over the past few years. Now, in 2020, he’s taking a much-needed break.

My goal is to slow down, take off all obligations on my plate, and slowly put one thing back on at a time.

Matthew Encina, former creative director of Blind and The Futur

Matthew’s zen-like approach traces back to his work at The Futur, Blind’s marketing education platform headed by Chris Do. Now an independent creative, Matthew’s been devoting more time to publishing content on his own YouTube channel, which currently has over 200,000 subscribers.

When creative people are asked to do something, we know how to do it. But until somebody asks us, ‘How did you come up with that?’ – that’s when most people get stuck.

In this episode, Matthew Encina breaks down the creative process and teaches us how to maintain a steady balance of passion and professionalism.

If you like this episode, you might also enjoy ‘Trese’ and Filipino komiks with Budjette Tan and Freelancing with Indierectory.

And if you haven’t followed us yet, Inside the Industry has a new episode out every #HustleMonday. – Rappler.com

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