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From 11 people meeting up at a bar in 2007 to 5,000 Facebook group members in 2020, non-profit organization UXPH has grown exponentially as more local industries are adapting user experience (UX) design into their business models.
But what exactly is UX? UXPH leaders Ely Apao and Aldrich Tan give us the basics, as well as explain how its principles can (and should be) applied to almost all facets of business.
So there’s a lot of people transitioning careers and they don’t know where to start. Start with the community.
Aldrich Tan, UXPH
For Ely and Aldrich, UX should be holistic and comprehensive. “A consumer might have a smooth experience shopping at an e-commerce site, but a terrible time using the actual product,” the duo warned.
For this episode of Inside the Industry, UXPH encourages designers and businesses of all scales to become truly customer-centric.
From November 14 to 15, the growing organization will be hosting its 5th UXPH Conference, open to anyone remotely interested in design.
If you like this episode, you might also enjoy Tech and live streaming with Kumu and Bitcoin and Blockchain with the Cryptocurrency Trader.
And if you haven’t subscribed yet, Inside the Industry has a new episode out every #HustleMonday. – Rappler.com
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