DOT and a sexy new campaign

Kai Magsanoc
Land Rover Philippines partners with the government agency for a campaign that will promote local travel

THE LAND ROVER EVOQUE enjoys a splash while the Bangui wind mills tower in the background

MANILA, Philippines – On September 6, Thursday, motoring aficionados gathered for a night of automobile talk and travel conversations at Opus in Resorts World Manila for the launch of the Department of Tourism’s new campaign in partnership with Land Rover Philippines.

The joint tourism promotional campaign dubbed “Land Rovering. More Fun in the Philippines.” is the first of its kind, according to Department of Tourism (DOT) Asec. Domingo Ramon Enerio, who attended the event in behalf of Sec. Ramon Jimenez Jr. Enerio shared that it was LRPhils Motors — the company that imports and distributes Land Rover in the Philippines — that reached out to the government agency for the campaign.

LRPhils Motors executive director Marc Soong, a self-confessed wanderlust, told media and guests how he realized that — as much as he has traveled extensively around the world — he has not traveled enough in his own country. Hence was born the idea for the campaign.

The first official campaign video was launched at the event, shot entirely in Ilocos Norte (with the assistance of the DOT) and produced by Collective Ego, a group of young automobile enthusiasts and creatives headed by Ian King (of Victoria Court fame) and Struan Wallace. The group’s two other members Cody Miller (aka actor Troy Montero) and Pedring Lopez were also on-hand.

Model and event host Borgy Manotoc thanked the DOT and LRPhils for choosing his province as their first of many destinations to be featured in the campaign that will run until 2013.

RAPPLER Life&Style editor Kai Magsanoc posted Instagram photos and tweets of the event:


Spots in Ilocos Norte featured in the video (to be aired on television beginning October) are the Paoay sand dunes, the gigantic Bangui wind mills and the winding Patapat bridge, the 4th longest bridge in the Philippines. –

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