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MANILA, Philippines – Wondering why Rappler’s social media accounts are purple today? Well, it’s Spirit Day!
Spirit Day is an annual one-day event in October where people wear purple to protest bullying and show support to the Lesbian, Gay, Bisexual and Transgender (LGBT) youth.
Last year, the event was celebrated October 20 (October 19, US time). This year, the event is celebrated October 17 worldwide.
It all started when one day, Canadian teenager Brittany McMillan encouraged her friends to wear purple in commemoration of the young people who lost their lives to bully-cide (bullied to commit suicide).
The GLAAD (Gay & Lesbian Alliance Against Defamation) organization then stepped in to help Spirit Day turn into a global event that inspires millions of individuals and organizations, including celebrities, media companies, schools and more to support the cause.
The social news network Rappler decided to join the campaign by turning purple.
Other organizations that joined the cause include sports association NBA, music channel MTV, Seventeen magazine, art social network DeviantArt and The White House.
Today @whitehouse has gone #purple for #SpiritDay: at.wh.gov/eC0sL
— The White House (@whitehouse) October 19, 2012
The Philippines is known as the social media capital of the world, and what better way to show support to this cause than by spreading the word through our social media accounts.
Help create a world where everyone is secure and accepted for who they are.
How to get involved, you ask? Simple! Turn your social media profile photos to purple and tweet using the hashtag #SpiritDay.
View pooled #SpiritDay micro blogs here.
Are you turning purple for a day? – Rappler.com
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