Intense everyday fashion

Kai Magsanoc
Filipino retail brand Penshoppe ups the ante at Philippine Fashion Week Summer 2013

BASICS WITH A TWIST. Everyday fashion staples shouldn't be boring. All photos by Edric Chen

MANILA, Philippines – How do you make your comfy, everday clothes suitable for wear in after-school or after-office affairs, where you mingle with people who are dressed to the nines?

On the last day of Philippine Fashion Week Summer 2013 last October 28, local retail brand Penshoppe gave the answer in 4 parts — Dressy: Glitter and Shine; Preppy Casual; Resort; and Active Wear.

Known as the show that sends out models and pieces that are never repeated (Ergo, unlike in other shows where models have two or more changes, theirs only wear one assigned outfit in the show. Imagine how many models walk!), the brand reinforced their position on casual fashion basics with “a touch of sophistication and sexiness.”

Penshoppe will open their first store in Indonesia this December.

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

PENSHOPPE SUMMER 2013

– Rappler.com

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