MANILA, Philippines – Yishan Wong has much to be happy about, as Reddit, the community news and commentary site he is CEO of, has hit a new milestone. On a blog post on Thursday, November 8, Wong announced the site had brought in “over 3.8B pageviews and more than 46 million unique visitors.” As VentureBeat writer Tom Cheredar notes, that was double the pageview count for the site in the same month in 2011.

As a social network, Reddit is more like a multifaceted forum. Members of the site, called “Redditors,” can post news, questions, videos, or images, with commenting privileges available to all Redditors. Users can upvote or downvote comments and threads. Through the Karma system, users also have a numerical rating that often denotes popularity or infamy of commenters.

The growth of Reddit was not without some concern for the Reddit team. Wong mentions that Reddit’s server costs increase with its popularity. To counter that, the Reddit team will work on expanding and promoting its optional subscription service, known as Reddit Gold.

While Reddit Gold already has a number of features that make it a potent option for frequent users of the site, such as turning off advertisements and increasing the number of comments automatically shown on a page, they plan on adding more features.

Some of the new features outlined include comment saving, access to additional features on a Reddit member lounge, which the site says “may or may not exist,” and the ability to give gold to others’ comments through a “gilding” system.

Wong also notes that popular new features will eventually be made available to everyone, including non-Gold accounts, but “Redditors” with Gold status will “get first peek.” – Rappler.com