MANILA, Philippines – Kris Aquino is Ever Bilena’s newest endorser and she’s collaborating with the Filipino brand on her own makeup kit!
If you follow the media personality on social media, you’ll know that she thanked Ever Bilena in a January 26 Instagram post for “believing in her vision.” Kris tried her best to keep “her vision” under wraps at the press conference for her contract signing on Saturday, January 27 – she isn’t allowed to announce the makeup kit until March – but Ever Bilena CEO Dioceldo “Deo” Sy eventually gave her the go signal to spill the beans.
Quoting @oprah “YOU GET IN LIFE WHAT YOU HAVE THE COURAGE TO ASK FOR.” Thank you @dioceldosy & @everbilenaofficial for the opportunity to endorse another Philippine iconic brand. I am beyond excited about all the possibilities our partnership has opened up for me. Thank you for believing in me & my vision and most of all for the 3 year contract we are signing tomorrow. It dawned on me now while being made up to shoot that you have that much faith in what we’ll create that we shall actually be celebrating my 50th birthday together in 2021. Now that is true championing of women empowerment!#gratitude #positivity
We don’t know when “Kris’ Life Kits” will be available in stores, but they’ll likely include powders, lipsticks, and eyebrow products, which Kris said are the basics. She decided to prioritize these 3 products after holding focus group discussions with Filipinas.
Kris also said the products will be innovative, as she constantly tries new products from abroad and her pegs are products she either loves or loved and are discontinued. “Yung pang-kilay ko na gagawin, doon ako talaga excited,” she added. “‘Yun talaga yung parang sabi ko, ‘I really feel you’re gonna sell a hundred thousand pieces of this.’”
(But the eyebrow products that I’m going to make with them, that’s what I’m really excited for. That’s really when I said, ‘I really feel you’re gonna sell a hundred thousand pieces of this.’”
Ever Bilena is a cosmetics brand that has been around for 35 years, and is known for being affordable. Its 1,000 products are available in 4,500 locations.
While Kris is known to favor her MAC Cosmetics products and many other high-end brands, as seen in her many social media videos, she said she road-tested everything before even meeting with Deo. “I’m really a believer that you cannot maintain endorsing or being affiliated [with 39 brands]… if you do not actually use the products and if you don’t believe in the company,” she told members of the press.
She even told us which shades she uses when it comes to powder and lipstick: White Ivory powder, which she said has the perfect pink undertone for her; and she mixed Talia and Red Carpet for her lips that day.
We can’t wait to check out “Kris Makeup Kits!” Do you use Ever Bilena or are thinking of trying it out? Let us know what you think of their products in the comments below and sound off on which are your favorites! – Rappler.com