MANILA, Philippines – In celebration of Women’s Month, Mattel, the company behind Barbie, released a set of dolls featuring iconic women of the past and present.
Among the women immortalized as Barbie are Amelia Earhart, Wonder Woman director Patty Jenkins, artist Frida Kahlo, Australian conservationist Bindi Iriwn, NASA mathematician and physicist Katherine Johnson, and Chinese prima ballerina Yuan Yuan Tan.
Also included in the lineup are snowboarding champion Chloe Kim, female boxer Nicola Adams Obe, designer Leila Piedayesh, actress Xiantong Guan, journalist Martyna Wojciechowska, soccer player Sara Guma, French chef Hélène Darroze, Chinese volleyball player Hui Ruoqi, and Spanish designer/entrepreneur Vicky Martin Berrocal.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
Join the conversation by sharing your role models using #MoreRoleModels. pic.twitter.com/5oJnZywk7s
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
Join us by sharing your role models using #MoreRoleModels. #IWD2018 pic.twitter.com/FnEuBsDh23
The line is part of the Shero collection, which takes images of inspirational women and turns them into Barbies. The collection was launched in 2015 and has since transformed many women into the iconic doll, including model and body activist Ashely Graham and ballerina Misty Copperland.
In a press release to US media, senior vice president and general manager for Barbie Lisa McKnight said that this 2018 rollout is their biggest lineup to date.
“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything,” McKnight said.
The Amelia, Frida, and Katherine dolls are the only dolls currently up for sale online, and Mattel has yet to announce if the other dolls will be sold. – Rappler.com
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