It only took a minute for Maine Mendoza’s MAC lipstick to run out online

MANILA, Philippines – Blink and – most likely – you missed it. 

Maine Mendoza’s long-awaited collaboration with cosmetics giant MAC debuted publicly via Lazada just around midnight Friday, September 21 and as expected, it sold out – within a minute, no less. 

The shade, aptly called @mainedcm (Maine’s Instagram handle), is a “muted peachy beige shade with a matte finish.” Maine is one of only a handful of beauty personalities worldwide picked by MAC Cosmetics to create their own shade of lipstick.

https://www.instagram.com/p/Bn9ElcvHBi7/?utm_source=ig_embed_loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”>

View this post on Instagram

#MaineForMAC got SOLD OUT ON LAZADA IN 1 MINUTE!!Didn’t make it to the cut? You still have a chance to get it this September 22 at SM Megamall and September 23 in all MAC Stores nationwide! #MacMaker #MACCosmeticsPH

A post shared by M•A•C Cosmetics Philippines (@maccosmeticsph) on Sep 20, 2018 at 9:14am PDT