A year in makeup: The best Filipino beauty collabs of 2018

Steph Arnaldo

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A year in makeup: The best Filipino beauty collabs of 2018
Which makeup products by your favorite celebs became your newly-found beauty essentials in 2018?

The year of beauty was definitely upon us, and we, fellow make-up lovers, aren’t here to complain.

From left to right, new local makeup brands sprung up and surprised, most of them backed up by some of the country’s top celebs and beauty icons who (thankfully!) decided to passionately pursue their love for beauty, self-confidence, and self-expression.

After the successful launch of Vice Ganda’s Vice Cosmetics and Anne Curtis’ BLK Cosmetics in 2017, stars like Kathryn Bernardo, Nadine Lustre, and Kris Aquino also boarded the beauty train this year, launching their very own makeup collabs, curated to fit different versions of the everyday Filipina, value-for-money price tags included.

Which local celeb makeup collection caught your eyes, cheeks, and lips this 2018?

Here we round-up some of the most noteworthy makeup brands and collabs this year:

Generation Happy Skin: Happy Skin x Kathryn Bernardo


The morena-friendly makeup line of Kathryn Bernardo with Happy Skin dropped last August, and Generation Happy Skin hasn’t stopped making beauty waves since. 


The simple, easy-to-use, and prettily-packaged 6-piece collection was curated by the morena beauty herself, making sure that her naturally radiant and fuss-free look could easily be copped by fans at an affordable price.


The collection includes the Stay Fresh Weightless Pressed Powder (P499) in 3 Pinay-friendly beige shades, the My Lips But Better Ultra Matte Lippie (P399) in 5 subdued pinkish-brown shades, the vivid Kiss & Bloom Water Lip & Cheek Tints (P299), and its powder counterpart, the charming Instant Glow Longwear Powder Blushes (P499), which is also just as blendable by brush or even fingers.


Other notable items are the Extra Drama Volumizing Mascara (P499), which promises long, lifted, and clump-free lashes, and the Perfect Brows Long-Lasting Liquid Pen (P399), a good-enough dupe to the acclaimed K-Palette brow pen.

Kris Life Kit: Kris Aquino x Ever Bilena 

“Queen of All Media” Kris Aquino refuses to contain herself into one box. This year, the entertainment icon ventured out of media to pursue a project she has always been passionate about – makeup. 


Teaming up with local drugstore brand Ever Bilena, Kris launched Life Kit, a handful of affordable beauty products that were simple, straight-to-the-point, and reflective of the bright colors and beauty essentials she herself uses day-to-day. 


What’s in a Kris Life Kit?

There’s the shine-free and lightweight Kris Matte Powder Foundation (P295) in 3 shades, the cute and compact multi-tasking color tool Kris Blush (P195), the kilay is life essential of Kris herself, the dual-ended Matte Brow Liner (P275), featuring both an auto brow pencil and brow mascara in one, and the liquid or crayon Matte Magic Lipstick (P245) and Matte Lip Liners (P195) in a variety of pink to red shades, perfect for fans of Kris’ signature bright lippie looks.



Sunnies Face

All aboard the Sunnies Face hype train! From eyeglasses to shades and now to the famously clamored-for Fluffmatte lipsticks (P345), the 2018 makeup brand Sunnies Face, co-owned by Georgina Wilson and fellow It Girls, undeniably broke the makeup scene this year.


Obviously, the beauty community couldn’t wait to get their hands on the brand’s minimalist bullet lippies with 9 distinct soft matte shades – the crazy, long lines outside its physical stores and website crashes are proof. Safe to say, Sunnies Face definitely hit the ground running.



Sunnies Face released before 2018 ended a bullet multi-purpose shimmer stick collection called Glow Boss (P445) which comes in 3 sparkly highlighter colors.



Lustrous: Nadine Lustre x BYS

Nadine Lustre followed suit in April, launching Lustrous, her first makeup collaboration with international cosmetic brand BYS.



Donning mystical, ethereal tones and tropical-inspired packaging, Nadine’s Lustrous collection is your ticket to more daring and creative looks. There are shimmery and metallic-toned Eyeshadow Palettes to play around with, brightly-colored Eyeliner Pencils, glittery Highlight and warm Contour Palettes, waterproof Mascara, Lip and Cheek Tints, and night and day bold red Matte Lustrous Lippies, among others. 




The Kings: Joey & Angie Mead King x Colourette Cosmetics

Joey and Angie Mead King blessed the beauty scene with their fun, vibrant personalities in the form of Colourette x The Kings, a curated cosmetic collection of bright, colorful tints, highlighters, and gloss products, care of local brand Colourette Cosmetics.



Released in June (just in time for Pride Month) the couple launched 8 Velvet Dualitints (P499) and two Face Gloss highlighters (P1,299), perfect for those in need of multi-purpose pops of colors and blinding sparkle and shine. 


What was not to love? Each Dualitint features two smooth, vivid shades on either end, both lightweight and easy to apply. The shades not only complement eachother, but are both also multi-purpose, easily usable and buildable on your eyes, cheeks, and lips. The collection features a diverse mix of metallics, glosses, nudes, and bright, stand-out hues.


The Face Gloss Ultra Fine Pressed Highlighter on the other hand, is considered pricey for some, but is also vouched for by many as extra pigmented and packed with product. It also effectively works three ways – as a highlighter, eyeshadow, and bronzer.

SHE Cosmetics: Kris Bernal

Kapuso actress Kris Bernal has joined the celebrity beauty train, launching her own Korean-made makeup line called SHE Cosmetics this month. She started off with a line of liquid lipsticks (P349).



For the lippies’ formula and packaging, Kris sought help from Korean cosmetic group Momo Letter, producting an eye-catching line of brightly-colored matte lippies that comes in 5 colors, ranging from hot pinks, casual reds, and to more brown, burgundy shades.


Which makeup collab did you find yourself swearing by in 2018? –

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Steph Arnaldo

If she’s not writing about food, she’s probably thinking about it. From advertising copywriter to freelance feature writer, Steph Arnaldo finally turned her part-time passion into a full-time career. She’s written about food, lifestyle, and wellness for Rappler since 2018.