Buy the world a Coke

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Remember the old ad? It's resurfacing with a new twist on YouTube

MANILA, Philippines – Maybe you weren’t around when Coca-Cola’s “Hilltop” ad first came out in 1971.

But the phrase “I’d like to buy the world a Coke,” with its highly hummable tune, helped define a young advertising industry. The ad itself crossed cultural boundaries and taught the world to sing.

OLD AND NEW. A reimagination of the Coke ad breaks barriers. Screen grab from YouTube.

This week, a re-imagining of the ad, presented by Google and featuring Harvey Gabor, the original ad’s creative director, surfaced on YouTube.

It proves what collaboration, a cultural icon, and 21st century magic can bring to the world. –

Click on the links below for more.

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Download the Rappler App!