MANILA, Philippines – Maybe you weren’t around when Coca-Cola’s “Hilltop” ad first came out in 1971.
But the phrase “I’d like to buy the world a Coke,” with its highly hummable tune, helped define a young advertising industry. The ad itself crossed cultural boundaries and taught the world to sing.
This week, a re-imagining of the ad, presented by Google and featuring Harvey Gabor, the original ad’s creative director, surfaced on YouTube.
It proves what collaboration, a cultural icon, and 21st century magic can bring to the world. – Rappler.com
Click on the links below for more.