Sony Philippines launches Xperia NXT series

Lois Joy Guinmapang
Xperia NXT series are now available in the Philippines

NEW SMARTPHONES. Screenshot from sonymobile.com

MANILA, Philippines – Sony Mobile Communications introduced to the Philippines its new Xperia NXT series, a suite of devices that it hopes will attract a wider audience of smartphone consumers.

These next generation Android smartphones are “all about premium entertainment experiences with the very best of Sony technology and easy connectivity with other devices,” according to Sony Philippines President and Managing Director Takao Kuroda during the product launch on Wednesday, April 18.

One of the series’ advantages is Sony’s four-screen strategy, which allows users to seamlessly share content and entertainment with Sony products such as the Bravia TVs and VAIO laptops.

Xperia S series allows users to take high definition photos in less than 1.5 seconds, or 3 to 4 times faster than its competitors.

Xperia U aims to reach the youth with its stylish design and “transparent element,” a feature that illuminates a color that matches the photo being viewed on the screen.

Xperia P boasts of its vivid images with WhiteMagic, a technology that allows brighter viewing and power efficiency.

The Xperia Sola comes with SmartTags, a customizable feature that lets users adjust their phone settings and applications with  just one tap, and “floating touch technology,” which lets users surf the web easily just by hovering their finger over the screen.

The new Xperia smartphones run on an Android v2.3 (Gingerbread) OS. Mobile Division Head Patrick Larraga believes they are on the right track since “Android is one of the fastest growing operating systems in the Philippines.”

“With the integration of the Xperia product portfolio with Sony, we are presenting our strongest product offering yet. And we’re bringing these experiences to the market faster than before,” he said, hinting at mirroring global efforts to launch an aggressive marketing campaign that they hope will drive sales.

Sony plans to increase smartphone competitiveness through a more unified Sony network. Larraga said Xperia would be distributed and sold alongside other Sony electronic devices.

MOBILE POWER. Takao Kuroda, Sony Philippines President and Managing Director introduces Sony Mobile Communications. Photo by Loj Guinmapang

Amid the recent announcement of Japan-headquartered Sony Corp’s restructuring plan involving job cuts of about 10,000, Larraga said buyers and current users of their mobile phones need not fret since warranties and customer care for products of the defunct brand would still be honored in the Sony Mobile service centers.

Larraga said Sony’s mobile products would be given attention until “end of life.” – Rappler.com

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