‘It’s More Fun in the Philippines’ 1st TV ad now out

MANILA, Philippines – The Philippines’ viral tourism campaign has gone to video. 

Since CNN aired the first official commercial for the “It’s More Fun in the Philippines” campaign on April 30, the video has taken to Internet and the social networks.

CNN has turned TV lenses to the Philippines for its “Eye On” series, which was timed to coincide with the 45th Annual Meeting of ADB in Manila from May 2-5.

The video incorporates still photos and video set to the catchy disco house song “Barbra Streisand” by Duck Sauce.

The short video ends with a call to citizens to continue creating their own memes, asking “What will you come up with?” – Rappler.com

Click on the links below for more. 

• Citizens submit ‘It’s more fun in the Philippines’ photo memes
• New tourism campaign out: Philippines is ‘fun’
• PNoy: It’s fun in the Philippines!
• ‘It’s more fun in PH’ takes global stage
• Same tagline as 60-year old campaign? So what, says DOT chief