Beyonce wants the word ‘bossy’ banned

Rappler.com

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A group of prominent women are urging girls to get up and take the lead

BAN BOSSY. Beyonce urges girls to get up and take the lead. Screengrab from YouTube

MANILA, Philippines – And she’s not alone.

Pop diva Beyonce appeared on a campaign video looking into banning the other ‘B-word’ along with other prominent females.

Facebook COO and author of best selling book Lean In: Women, Work, and the Will to Lead Sheryl Sandberg, Girl Scouts of America CEO Anna Maria Chavez, and former Secretary of State Condoleezza Rice launched the #BanBossy campaign Friday, March 7, encouraging girls to lead and asking the audience to pledge that they will stop using the word.

It also aims to stop the double standard of how when a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” This results to the word “bossy” sending a message: don’t raise your hand or speak up.

Sandberg says it’s all about encouragement and empowering girls rather than discouraging them from taking the lead. “We know that by middle school, more boys than girls want to lead,” Sandberg said in a recent interview with ABC’s Good Morning America, “and if you ask girls why they don’t want to lead, whether it’s the school project all the way on to running for office, they don’t want to be called bossy, and they don’t want to be disliked.”

The launch of the campaign was followed by a video showing Beyonce, actresses Jennifer Garner and Jane Lynch, designer Diane von Furstenberg, NASCAR Champion Jimmie Johnson, and US Secretary of Education Arne Duncan join the 3 women behind the campaign in the video urging people to stop using labels, particularly on girls.

At the end of the video, Beyonce even goes further to say “I’m not bossy. I’m the boss.”

Watch the video for the campaign here:

What do you think  of the campaign? Do you support banning the term “bossy”? Let us know in the comments section below. – Rappler.com

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