[Fashion] #PHFashionWeek day 1

Fashion fans found their way to SMX for Philippine Fashion Week's 1st day.

RETAIL KICK-OFF. SM Food Group with Ms. Earth Philippines and Crossings The Ramp started PFW Holiday 2012. Photo by Kai Magsanoc

MANILA, Philippines – Philippine Fashion Week Holiday 2012’s 1st day last May 22 was a considerable success, despite the fact that there were afternoon rain showers and the 2nd day of Lady Gaga’s “Born This Way” ball. (Surprisingly, there was no traffic to and from SM Mall of Asia that day, either.)

The SM Food Group presented the Ms. Earth Philippines 2012 contestants in a show at the main atrium at 6:30 PM.

The Ramp Crossings followed at 7:30 PM, with a collection that delighted the mixed fashion audience of families, editors, bloggers and business partners.

RAPPLER Life & Style editor, Kai Magsanoc, tweeted live from her front row seat.

We’ve also compiled tweets from netizens present at the event. Check them out:


The RAPPLER fashion crew will report and tweet live from Philippine Fashion Week Holiday 2012 until May 27, Sunday. Join the army. Add @rapplerdotcom #PHFashionWeek. – Rappler.com

Click on the links below for more on this year’s Philippine Fashion Week.

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