[Fashion] Bayo’s official statement

MANILA, Philippines – It was a campaign gone wrong.

What started as a billboard became a campaign that drew ire, anger and a host of other negative reactions from Filipino netizens, exploding all over Facebook and other social media sites.

The conclusion people drew from the campaign, in general, is that one has to have a mix in order to be “ideal.” 

Below is a statement to address the issue, from Bayo’s vice president, Lyn Agustin.

“We, at BAYO, deeply apologize for the message our campaign — “What’s Your Mix?” — has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.

We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.

Sincerely,

Lyn Agustin

Vice President, Bayo”

What are your thoughts on Bayo’s statement? Post your comments below. – Rappler.com

Click on the links below for more.

• Bayo to pull out ads
• The best Bayo ‘what’s your mix’ memes
• [VIRAL] Bayo’s ‘What’s your mix’ campaign earns ire of netizens
• [Family] The tyranny of tisay beauty