Philippines-China relations

[Fashion] Bayo reveals phases 2 and 3 of campaign cut short

Rappler.com
The brand continues to reach out to people irked by phase 1 of their campaign

ALL ABOUT BEING FILIPINO. Bayo reveals that the next two phases would have been a Filipino celebration. Images from Bayo

MANILA, Philippines – Independence Day celebrations yesterday prompted fashion label Bayo to reveal what were supposedly phases two and three of their “What’s Your Mix?” campaign.

Phase 1 (“50% Australian and 50% Filipino”) featuring Jasmine Curtis-Smith ignited an uproar among netizens and inspired numerous memes that proliferate even as this report is written. The negative reactions were overwhelming, got strong and alarmingly “loud” that the brand had to issue a public apology, take down their billboards and put the campaign to a halt.

In a letter accompanying the revelation of phases two and three of “What’s Your Mix?,” Bayo vice president Lyn Agustin writes:

“With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.

 It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.

Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.”

Phase two has the copy, “50% Tagalog and 50% Ilongga.”

Phase three has the copy, “50% Nice and 50% Naughty.”

What are your thoughts? Post your comments below. – Rappler.com 

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