MANILA, Philippines – It was supposedly a “fun” post commemorating Pride Month, but a photo of an Oreo cookie with rainbow-colored crème filling divided the product’s fans online.
On June 25, Oreo posted a photo update on its Facebook page (www.facebook.com/oreo) to mark Pride Month, celebrating the lesbian, gay, bisexual and transgender community. The photo, with the tagline “June 25 | Pride,” was accompanied by the caption “Proudly support love!”
This immediately got an outpouring of both positive and negative responses from hundreds of the brand’s fans on the Facebook page, especially since LGBT issues are hot-button topics.
As of Wednesday, June 27, the post got more than 192,000 likes, more than 28,800 comments, and more than 57,800 shares.
For its part, Oreo released a statement defending the ad campaign.
“In recognition of Pride Month, Oreo created an ad depicting the Rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way,” the statement read.
“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values,” it added. – Rappler.com