Colourette Cosmetics' CEO trends on Twitter. Here's why.

Nina Ellaine Dizon, founder and CEO of local makeup brand Colourette Cosmetics, faced backlash from some internet users on Friday, November 13, after speaking out on the government's response to the country's issues. 

In reaction to her tweets, several accounts called for a boycott of the brand. Dizon seemed unbothered – at least on social media – as of this posting.

Dizon on Thursday, November 12, took to Twitter to emphasize the need to hold the government accountable as Typhoon Ulysses ravaged many parts of the country, leaving thousands displaced. Dizon used the hashtag #NasaanAngPangulo, referring to President Rodrigo Duterte.

The same hashtag trended weeks prior, when Super Typhoon Rolly (Goni), the world's strongest tropical cyclone this year, made landfall in the Philippines. During the first high-level public briefing on the storm, Duterte was nowhere to be found.

Her followers agreed with her and praised her for using her platforms and following to discuss social issues. But some users – particularly those defending the President – criticized Dizon and her brand, with some saying they regretted buying from the brand during 11.11, when the products were marked down.

She responded by telling them she'd cancel the orders herself.

Both "Miss Nina" and "#boycottColouretteCosmetics" showed up as trending topics on Twitter on Friday, November 13.

Dizon later doubled down on being vocal on social media, tweeting, "Kung hindi ka magsasalita, SINO? Kung hindi ngayon, KAILAN?" (If you don't speak, then who will? If you don't speak now, then when?)

She again tweeted: "You can't expect me to stay silent when I see the oppression right before my very eyes. I'm already apologizing to the people who will be affected by all the bashing. Sorry if nadadamay kayo dahil pinagtatanggol niyo ako."

(I'm sorry if you're being dragged into this because you're defending me.)

Colourette Cosmetics was founded in 2015, and is best known for makeup products that can be used on the eyes, cheeks, and lips.

Dizon, who's since created a substantial following on social media, typically interacts with followers and fans of her brand, and posts regularly about women empowerment, inclusivity, and diversity. – with reports from Winona Castelo/Rappler.com

Winona Castelo is a Rappler intern.