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So you’ve stocked up on enough CosRx Advanced Snail 96 Mucin Power Essence to last you till the next decade and you’re the reason Dear, Klairs Freshly Juiced Drop Vitamin C Serum is sold out in stores all the time.
You basically have a PhD in K-beauty: You know which brands to buy, which products to choose, and which ingredients truly work.
But the beauty of, well, K-beauty is that they’re constantly innovating, dropping new products, and coming up with new brands that you can try out. So there’s always something new to discover…and of course, hoard.
Here are a few brands that should be on your radars (and atop your vanity) if they aren’t already:
BELIF
Why you should check it out: Belif will make you, well, a believer! Its philosophy is as simple and straightforward as its products: “Belif is real. Belif is simple. Belif is sincere.”
The brand brings together all-natural herbal ingredients and cutting-edge science to deliver products that are true and effective. Unlike most K-Beauty brands though, the stores are few and far between and the products are a bit pricier, but Belif us when we say (hehe) that it’s worth tracking down for the Aqua Bomb alone.
Hero Product: The True Cream Aqua Bomb
NEOGEN DERMALOGY
Why you should check it out: If there’s anything Pinay beauty junkies—especially K-Beauty junkies—are experts at, it’s finding the next big thing in beauty. And this, ladies, is it. Neogen has found a following quicker than you can say chok-chok.
The brand’s goal is to come up with products that cater to every skincare concern using natural ingredients and the latest in innovation and technology. And they’re ticking all the boxes.
Hero Product: Bio-Peel Gauze Peeling – Wine
PYUNKANG YUL
Why you should check it out: Pyunkang Yul is all about going back to basics. The brand, developed by the Pyunkang Oriental Medicine Clinic, a clinic in Korea that specializes in herbal treatments, is all about hanbang (herbal medicine) skincare.
It aims to develop holistic products that use only safe and gentle ingredients, and to help you achieve glowing skin by maintaining its natural balance.
Hero Product: Essence Toner
MAKE P:REM
Why you should check it out: Famous for its innovative sheet masks (double masks, sauna masks, in-shower masks, etc.), this newcomer is worth checking out.
The name reportedly stands for Make, Pragmatism, Remedy, and the brand lives up to its name, focusing on practical, effective skincare remedies. Even its beautifully minimal packaging reflects its no-nonsense approach to skincare.
Hero Product: Make P:rem Soothing Layering Double Mask
DR. JART+
Why you should check it out: Dr Jart+ pops up in top K-Beauty brands listicles often enough that it’s time you take notice. It is the brainchild of Dr SungJae Jung, a young Korean dermatologist, and his entrepreneur friend Jin Wook Lee.
The brand works with top dermatologists to develop the safest and most effective skincare formulas and employ scientific innovations and research to provide skincare products that deliver results.
Hero Product: Dermaclear Micro Water
HEIMISH
Why you should check it out: Only two years young and already making waves, Heimish specializes in organic, paraben-free makeup and skincare products that help you achieve that fresh, pretty, and natural glow.
And speaking of pretty, the packaging is sooooo dreamy. Make sure to stock up on the All Clean Balm, their bestselling balm cleanser that wipes out stubborn makeup with one swipe and leaves your skin clean, smooth, and moisturized.
Hero Product: All Clean Balm
GLOW RECIPE
Why you should check it out: When you hear about the 5,000-long wait list and how their moisturizer sold out on its first day, you know that this has “Next Cult Fave” written all over it.
Developed by the ladies behind the popular K-Beauty website, glowrecipe.com, Sarah Lee and Christine Chang knew exactly what Korean skincare devotees like you wanted and needed, and came up with products that are designed to give you plump, glowing skin!
Hero Product: Watermelon Glow Pink Juice Moisturizer
KLAVUU
Why you should check it out: Another under-the-radar (not for long) brand that has quickly become a staple brand in the skincare routine of every K-Beauty enthusiasts is Klavuu. The core ingredient in Klavuu’s products is marine pearl, a skincare ingredient that’s known to brighten, hydrate, and firm the skin, leaving you with a complexion that’s glowing from within.
Hero Product: Klavuu White Pearlsation Ideal Actress Backstage Cream SPF 30 PA++
– Rappler.com
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