How to keep up like the Kardashians
MANILA, Philippines – Say what you will about the Kardashian-Jenner clan, those women know how to build an empire. Their social media followers number in the millions and their reality TV show – which has been on air for more than a decade – has churned out spin-off after spin-off. So what can we learn from their meteoric rise? A lot, it turns out.
Turn your scandal into an empire
It’s no secret that Kim Kardashian’s claim to fame was her sex scandal with ex-boyfriend Ray J. Oprah (being Oprah) had the balls to ask her, “Would you be where you are had there not been a sex tape?” Kim replied: “You know, I think that’s how I was definitely introduced to the world. I’d like to think that I’m aware and I’m not naive to that fact that that’s how I was introduced, and it was a negative way, so I felt like I really had to work 10 times harder for people to see the real me.” And work she did.
In the same way, when the public was fussing over Kylie’s overdone lips, Kylie did one thing that no other person in her situation would do: she made the Kylie Lip Kits, and now her lip kits are a beauty product empire, slowly making this 20-year-old a billionaire.
When something doesn’t feel right – drop it
Also known as: Kim’s marriage to Kris Humphries, which lasted for 72 days. We all wish that Kourtney had the same kind of self-awareness and acceptance, as her relationship with Scott Disick had to last on-and-off for decades.
We wish she didn’t have to go through the cringe-worthy years when Kourtney was at home nursing a newborn, and waiting for a drunk Scott to come home well past 3 am. In later episodes, he wouldn’t come home for days.
With Kim, it was easy. “It just wasn’t for me,” she again tells Oprah about the quick marriage. And when Oprah asks, “Were you – the worst word ever – bored?” Kim pauses and says, “Yeah...But I wouldn't leave someone because I was bored.” Now, Kim is married with two kids to Kanye West, who she admits changed her style, affecting her brand and growing her into an even bigger superstar.
Social media queens
It was Kylie Jenner who mentioned in the new spin-off Life Of Kylie that the reason her business empire was so successful is because she pays nothing for advertising. Nada. All she has to do, she says, is post it on Instagram or Snapchat, or Tweet about it – and like most of the Kardashian product lines, they sell out in an instant. Way to utilize your fame.
It was also acknowledged in Forbes magazine that the mobile app game of Kim Kardashian earned around $52.5 million from 2014-2015, which put her on No. 33 of Forbes’ “The World's Highest-Paid Entertainers” list. That said, Kim also pretty much dominates the social media scene – having 100 million followers has its advantages.
Just do it
When it comes to health and fitness, we always like to give ourselves excuses. But Khloe, who was always harassed online as the “fat sister” proves it’s never too late to get your ass into shape. All it took was a horrible breakup with ex-husband Lamar Odom (who was rushed to the hospital when he fell into a coma in a Las Vegas brothel). But Khloe always mentions on TV that besides the workout routines shaping their bodies, the exercises crush her anxieties.
In fact, the new fitness routines of the sisters is proof that even when you’ve had kids and your smack in the middle of your 30s, and the media loves to tear you down, an everyday workout (and probably a whole lot of laser) can do wonders to the body and the mind. No excuses, guys!
And lastly, keep your receipts!
In one of the most titillating moments in Hollywood – the feud between Taylor Swift and Kanye West finally sort of came to an end when Kim released footage of a phone conversation Taytay had with Kanye. Taylor, probably driven by public outrage, cried victim against Kanye’s song whose lyrics read, “I feel like me and Taylor might still have sex / Why? I made that bitch famous.”
It was a he said-she said battle in the media: Kanye said that Taylor knew all along about the lyrics because he gave her a call. Taylor’s camp denied the call ever happened. And in times like these, Kim did what she does best. GQ featured Kim on the cover later on, asking her about the feud, and Kim said not only did the calls really happen, but that she had the videotapes to prove it.
Then, after the release of the last episode of Season 12 of Keeping up With The Kardashians, Kim releases those videos on Snapchat.
Taytay said little to nothing afterwards. Everyone called her a snake. And now, with the release of her new album, she is trying to re-brand herself online too, using the very thing people attacked her of being as marketing tool for herself: a snake. It’s a very Kardashian move – to take negative publicity and spin it for their benefit – but not too sure if she’s just as talented as turning garbage into gold. Maybe she can seek a few tips from Kim. – Rappler.com
In these changing times, courage and clarity become even more important.
Take discussions to the next level with Rappler PLUS — your platform for deeper insights, closer collaboration, and meaningful action.
Sign up today and access exclusive content, events, and workshops curated especially for those who crave clarity and collaboration in an intelligent, action-oriented community.
As a bonus, we’re also giving a free 1-year Booky Prime membership for the next 200 subscribers.
You can also support Rappler without a PLUS membership. Help us stay free and independent by making a donation: https://www.rappler.com/crowdfunding. Every contribution counts.