SUMMARY
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Disney UK and Disney Ireland released on Monday, November 9 its advertisement for Christmas 2020 that features Filipino characters and Christmas traditions.
The ad begins in the 1940s, in what seems to be a fictionalized version of the Philippines. A father comes home and is greeted by his young daughter, who calls him tatay (father). He gifts her with a Mickey Mouse stuffed toy because, of course, it’s a Disney ad.
Fast forward to 2005, and the little girl named Lola is an old woman living in what’s presumably a wintery UK. She’s a lola (lola means grandmother in Filipino) with a girl apo (granddaughter), with whom she makes parols (Christmas lanterns) while the very same Mickey Mouse toy looks on. Years pass and the apo becomes less and less interested in making parols as she grows older.
As with all Disney works, it’s the ending that truly hits you in the gut. The apo, who is now a young adult, gives her lola a beso (kiss on the cheek) before she rushes out, much to the disappointment of her lola and their now-aging dog.
She comes home to an earless Mickey Mouse toy and a cold house. Of course, this is where the Disney magic kicks in – overnight, her apo stitches Mickey Mouse up and crafts several parols. The lola wakes up to a room filled with Christmas lanterns, taking her right back to her childhood in the Philippines.
The ad was also posted on Disney Ireland’s social media accounts.
The ad is part of Disney EMEA’s “From Our Family To Yours” campaign. The campaign will air on Disney’s channels in EMEA (Europe, the Middle East and Africa), as well as Australia, New Zealand, North America and parts of Asia.
Part of proceeds from the sale of the real-life version of the Mickey plush featured in the ad will be donated to Make-A-Wish organizations, according to Disney EMEA. – Rappler.com
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