PH Fashion Week Holiday 2014: SM Woman

Carol RH Malasig

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The department store brand Filipinos grew up with revolutionizes the Philippine RTW scene with affordable yet fashionable pieces

MANILA, Philippines – The SM Woman fashion show opened this year’s Philippine Fashion Week Holiday with sophistication and elegance – sans intimidation.

Wearable pieces for the everyday, career woman ranging from plain pastels, bright blues, and bold colors, along with fresh floral and industrial prints as well as windowpane checks graced the runway at the SMX Convention Center on May 30.

Swimsuits and resort wear in bright, eye-catching prints in colors orange, green, and turquoise also made an appearance along with printed, floor-length cover ups.

Versatility was also a major factor among the pieces showcased by SM Woman – pieces and dresses that can be taken from a day in the office to a nightout with friends by just changing accessories or lipstick shades.

A private sale after the show featured some of the clothes in the fashion show. Being a department store brand, SM Woman kept the prices at an affordable range – with dresses ranging from P799 to a little over a thousand pesos.

Who said fashion had to be such a pain on your finances?

See photos of the show below:

– Rappler.com

All photos by Mark Cristino

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