food businesses

Marvin Agustin apologizes to customers disappointed by cochinillo orders on Christmas

Steph Arnaldo
Marvin Agustin apologizes to customers disappointed by cochinillo orders on Christmas

COCHI. Actor and chef Marvin Agustin owns his own cochinillo home business.

COCHI's Instagram page

'I promise each one of you, we will do better,' the chef and entrepreneur tells the COCHI customers he 'let down'

MANILA, Philippines – Actor, chef, and entrepreneur Marvin Agustin took to Instagram to apologize to the disappointed customers he had “let down” over Christmas Eve and Christmas Day, after they complained about the poor service and subpar quality of their cochinillo orders from Agustin’s COCHI brand.

Agustin’s catering and cloud kitchen business, Secret Kitchen, posted the chef’s “apology and personal commitment” on Monday, December 26, apologizing to “everyone who was affected and inconvenienced by what happened.”

“To all the people we let down today and yesterday, we are deeply sorry and we will do right by you. We are now working on reaching out to each one of you, to address your concerns and requests,” he wrote.

According to comments on COCHI’s most recent Facebook posts, customers were unhappy with the quality of the cochinillo (roasted suckling pig) they received for Noche Buena and on Christmas – many complained that the skin of the cochinillo was makunat (chewy) and/or burnt, the small suckling pig was served flat, and that some parts of the pig were not fully-cooked and far from tender.

Others were also disappointed that reality didn’t match up to expectations. COCHI’s cochinillo, which ranges from P9,000 to P10,000, is described on Instagram as “juicy and crispy,” and is typically shown in videos as golden-brown and crunchy, with its skin cracked open using a plate.

“My worst Christmas. I will learn from this. I’m very sorry, everyone…. Napakahalaga ng Pasko sa atin, lalo na sa dami nang pinagdaanan natin ngayong nakaraang taon kung kaya’t napakasakit para sa akin na madami kaming mga taong naperwisyo kahapon at ngayong araw na ‘to,” Agustin wrote, pertaining to Noche Buena and Christmas Day.

(Christmas means a lot to everyone, especially after everything we’ve gone through this past year. That’s why it hurts me so much that we inconvenienced so many people yesterday and today).

Customers also complained that the calls following up their orders were not being answered, messages on social media were being ignored, and emails were not being confirmed right away. Many also shared that their delivery order came hours later, with one Facebook user sharing that hers came almost 12 hours late.

“I am very sorry to each one of you. Maling-maling na nagpa-overwhelm kami sa mga di inaasahang problema, nagkulang kami sa aming serbisyo, at hindi namin agad-agad na natugunan ang inyong mga katanungan. At masakit man yung mga nababasa ko, tinatanggap ko lahat kasi talagang nagka-mali ako,” he added.

(It’s so wrong that we allowed ourselves to be overwhelmed with problems we didn’t expect, we lacked in service, and we failed to attend to your questions right away. Even though I’m hurt by what I’m reading, I’ve accepted all of it because I really was at fault).

Agustin asked his followers for another chance to show that it never was his intention to cause any problems or stress on anyone. He also said that the “series of unfortunate incidents” were caused by kitchen equipment breaking down, a glitch in their ordering system, and last minute cancellations of couriers due to several unforeseen reasons.

“Alam kong hindi ito excuse not to give you the service you deserve and expect. Lalo na sa araw na halos tatlong buwang pinaghahandaan na bawat pamilyang Pilipino kung kaya’t napakahalagang huwag magkamali,” Agustin said.

(I know this isn’t an excuse to not give you the service you deserve and expect. Especially on the day for which every Filipino family prepares for almost three months. That’s why it’s so important not to make a mistake).

Agustin said that he and his team had reached out to some customers whom he caused a “terrible inconvenience and an awful experience during the most important and special occasion the year.” He assured other customers that they would continue to hear from them in the next few days, as they were still gathering all information to address all concerns properly.

“Bawat isa sa inyo mahahalaga sa akin at sa aming trabaho. I promise each one of you, we will do better,” he added. (Every single one of you means a lot to me and our business. I promise each one of you, we will do better).

Several Facebook users advised COCHI, and other small businesses, not to accommodate “more than they could chew,” and to give customers the common courtesy of updating them on the status of their orders. More than an apology, other customers have also been asking for a full refund.

As of Wednesday, December 28, comments have been disabled on the Instagram posts of Agustin, COCHI, and Secret Kitchen.

Aside from COCHI, Secret Kitchen also houses Agustin’s other brands, like dessert shop Mr. Vin Munchies and Tito Marvs’ homemade comfort food. Secret Kitchen has branches in Alabang, White Plains, Poblacion, and Kamias. –

Steph Arnaldo

If she’s not writing about food, she’s probably thinking about it. From advertising copywriter to freelance feature writer, Steph Arnaldo finally turned her part-time passion into a full-time career. She’s written about food, lifestyle, and wellness for Rappler since 2018.