SUMMARY
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Filipino-owned beauty brand Pili Ani, which specializes in locally-made essential oil blends and skincare, will be debuting on the United States’ popular Home Shopping Network channel, under parent company QVC.
Pili Ani will be presenting their Philippine-made artisanal products in a live broadcast on HSN on February 24, 10 pm, and February 25, 5 am.
Pili Ani’s two main oils, sustainably and ethically sourced from a Philippine native tree by local farmers – the pili oil and elemi oil – will also be in the spotlight. The two potent oils are the base of Pili Ani’s skincare and blends since 2015.
Pili Ani got the coveted HSN spot after the company applied for HSN’s The Big Find virtual event, where business owners pitch their brand to consumers instead of investors.
“The idea was to find a venue where the brand could seamlessly relay their message and connect with consumers in a more dynamic and spontaneous manner. Through live telecasts on HSN where customers can call for questions, we hope to get up close and personal with the consumer,” Pili Ani said in a statement.
Pili Ani’s products have been recognized by a few US media publications in the past. They also launched at a Las Vegas Cosmoprof Show in 2018. – Rappler.com
Purchase Filipino-owned cosmetics like Pili Ani with this Lazada voucher code.
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