SUMMARY
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FitFlop, the shoe brand known for its promise of both comfort and style, will be returning to the Philippines via a new distributor by October 2021.
FitFlop earlier closed down both physical and online stores in late June 30, as Primer Group, its distributor then, bowed out of the role.
The brand is relaunching in the Philippines – alongside new physical and online stores – via MAP Active Philippines, Incorporated, its new distributor.
At least nine physical stores will be reopened in the the country – SM Pampanga, SM Cabanatuan, SM Bacolod, SM Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma, and Robinsons Place Manila.
FitFlop, a brand that was founded in 2007, has said that it aims to “empower [customers] to live an active and fulfilled life” through items that looked stylish and provided support. The brand designs “shoes to create the most even distribution of body weight possible.”
MAP Active Philippines is a subsidiary of PT MAP Indonesia, a Southeast Asian retailer that handles brands like Starbucks, Zara, Apple, Marks & Spencer, SOGO, SEIBU, Oshkosh B’Gosh, and Reebok, among others, in the region.
A specific opening date for the physical and online stores has yet to be announced. – Rappler.com
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