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For its first birthday, local beauty brand Issy & Co partnered with organizations that advocate against sexual exploitation.
In November 2020, they partnered with the WipeEveryTear.org and The Foundation Foundation PH (TFF-PH), organizations that work to help victims and survivors of the illegal sex trade. They also launched a birthday collection that features newly-released best-selling classics.
CEO Jasmine Ang said that they hope Issy & Co can shed light on social issues.
“We’re making it our mission to be a force for positive change,” Ang said. The 27-year-old CEO said that also want Issy & Co to bring happiness to women in trying times.
“We at Issy & Co believe that makeup is a powerful tool that could help these women regain confidence,” she said.
Issy & Co’s birthday collection features their best-selling Cream Tints and Multiuse Crayon in new formulation and color selections. It also introduces their latest release: the Eyeliner Duo and the Makeup Serum for skincare.
The Cream Tints are smudge-proof but still buildable on the lips and cheeks. They’re formulated with mixed berry extracts and avocado oil.
The Multiuse Crayon are pigmented, with a creamy finish that you can use on the lips, cheeks, or eyes. It’s blendable, buildable, and contains Vitamin E resulting in a moisturizing, velvety texture with long-lasting color payoff.
Both products are available in 6 shades for P399 each.
Issy & Co’s all-new Eyeliner Duo is a waterproof double-ended eyeliner. One side has a liquid liner for smooth defined lines, and the other, a gel-liner if you want softer pencil-like strokes. The Eyeliner Duo is available in Black or Dark Brown for P399.
As a bonus, Issy & Co also offers Makeup Serum for P299. Meant for us as a hydrator before applying makeup, the serum can also be used as skincare. It is infused with Vitamin B3, Peptides, Hyaluronic Acid, and gold flecks.
Issy & Co was established in 2019. They go by the saying “Beauty Made Easy” and offer vegan, paraben-free, cruelty-free, gluten-free, dermatologist-tested, and lead-free lip products, blushes, brow products, and highlighters. Their products are available in Lazada or on Instagram – Rappler.com
Winona Castelo is a Rappler intern
Shop Issy & Co products with this Lazada voucher code.
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