MANILA, Philippines – The first H&M in the Philippines opens to the public 9am on October 17 – but fans will likely be falling in line much sooner than that. (READ: H&M CEO on opening first PH store: What took them so long?)
A surprise performance at the opening party. A giant countdown clock positioned in strategic view even to people in cars passing by. The promise of special offers on opening day. What appears to be a significant investment by the brand into promotional materials (you could not have missed the billboards around the metro, on Megamall’s escalators, hanging from the ceilings). These have all contributed to stoking the general anticipation to a fever pitch.
Take a look at Rappler’s photos of the store, taken before it first opened to party guests on October 17.
In the store, you'll find:
A few tips:
Will you be lining up, or will you prefer to wait? Did anything catch your eye? Let us know in the comments below. – Rappler.com