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Pantone picks Ultimate Gray, Illuminating as colors of the year for 2021

Rappler.com

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Pantone picks Ultimate Gray, Illuminating as colors of the year for 2021

COLORS OF THE YEAR. Pantone selects Ultimate Gray and Illuminating as colors for 2021.

Photo from Pantone Facebook

The Pantone Color Institute says the shades send 'a message of happiness supported by fortitude'

The Pantone Color Institute announced on Thursday, December 10 that it has chosen two colors for 2021 – Ultimate Gray and Illuminating.

The institute said that the combination of the two colors “highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021.”

“Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly,” the institute said on its website.

With the world facing uncertainty following COVID-19, the company said that choosing the two colors signifies the people’s feelings during challenging times.

“A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.”

This is not the first time that Pantone has chosen two colors for its Color of the Year. In 2016, the company chose Rose Quartz and Serenity.

In 2019, Pantone chose “Classic Blue” as its color in welcoming a new decade. – Rappler.com

Discover outfits in these Pantone colors with this Zalora voucher.

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