MANILA, Philippines – On Tuesday, February 19, HTC announced a new smartphone that hopes to capture consumer hearts.

Dubbed the HTC One, this smartphone sports a 4.7-inch full HD 1080p screen. It runs on a Qualcomm Snapdragon 1.7GHz quad-core processor and 2GB of RAM, and uses the Android 4.1.2 platform while taking advantage of HTC Sense and BlinkFeed technologies to add new functions to the smartphone.

HTC Sense Voice boosts call volume and quality even in noisy environments, allowing for clear conversations when you want it. HTC Sense TV turns your smartphone into a program guide and remote control for televisions, set-top boxes, and receivers.

The HTC BlinkFeed feature aggregates personally relevant information, such as social updates, news, and photos to stream on your home screen for you to check at a glance without needing to open applications or websites. HTC has teamed up with over 1,400 media sources to get fresh, daily updates relevant to individual interests.

The HTC One also sports an UltraPixel Camera, which uses advanced imaging technology to deliver better quality pictures. According to HTC’s website, the UltraPixel camera does this “not by increasing the number of megapixels in the camera, but by engineering a more advanced CMOS Sensor, ISP, and optical lens system that captures significantly more light than most 8 or 13 megapixel cameras.”

Along with the UltraPixel Camera, the company is using what it calls HTC Zoe technology to let people shoot Zoes, or high-res photos that are actually 3-second snippets. These Zoes, along with photos and videos, are then displayed as a motion gallery and can also be turned into integrated highlight films that use the Zoes, photos and videos set to music.

HTC is also capitalizing on HTC BoomSound technology to provide excellent audio using front-facing stereo speakers along with a dedicated amplifier for a better listening experience on the smartphone. It also uses Beats Audio integration for better sound quality, whether one is watching video or simply listening to music.

HTC has yet to announce a price, and according to the press release for the HTC One, no Philippine carrier has been designated for the smartphone’s March launch.

– Rappler.com