Facebook to buy data optimizer Onavo

Victor Barreiro Jr.

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Facebook is on its way to acquiring mobile data optimization Onavo for an unspecified amount

FACEBOOK + ONAVO. Israeli startup Onavo announces its impending acquisition to Facebook.

MANILA, Philippines – If starting Internet.org and being a part of the Alliance for Affordable Internet wasn’t enough to inform people about Facebook’s intent to help bring the world online, perhaps this one will.

Facebook has acquired an Israel-based startup, Onavo, that specializes in optimizing mobile data services and providing mobile analytics.

Onavo, which offers mobile utility apps, announced in a blog post that Facebook agreed to acquire the company. According to The Next Web, Facebook confirmed the deal but was silent about the price of the acquisition.

When the acquisition completes, Onavo said it plans to continue running its mobile utility apps as a stand-alone brand. On privacy concerns, Onavo said their commitment to the privacy of people who use their application “will not change.”

The Onavo acquisition was attractive because of the company’s development of data compression technologies that would improve the use of mobile services. This is done by lessening the amount of data that needs to be sent to get the information a user wants at any given time.

The company also says it hopes “to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.” – Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.