LINE sticker campaign raises P24M for Yolanda victims
MANILA, Philippines – Using stickers to chat is a trend that will either amuse or annoy you, but they can also be used for social good.
LINE – the Japanese multi-platform messaging app that started the mobile app sticker craze in 2012 – announced on Thursday, December 19, it raised more than ¥57.4 million or about P24.5 million ($552,000) in its charity sticker campaign for the Philippines.
Launched globally on November 15, the “Pray for the Philippines” sticker pack sold for $0.99 and benefits the victims of Super Typhoon Yolanda (international name Haiyan). The typhoon ravaged central Philippines last month and left more than 6,000 dead and thousands more missing.
The sticker pack contains 8 stickers featuring LINE characters Edward, Sally, Kony, Brown, and Moon. The stickers portray the characters in somber yet hopeful poses, carrying messages, like Pray for the Philippines, With Hope, Don’t Worry, and My Heart Is With You.
Outside the Philippines, the sticker pack will be sold until the campaign ends on December 31.
In the Philippines, those who want to donate to the cause can purchase LINE dolls at Family Mart convenience stores.
Proceeds from the campaign will go to the Philippine National Red Cross. – Michael Josh Villanueva/Rappler.com