SUMMARY
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MANILA, Philippines – Who are at the forefront of the clamor to combat climate change?
A number of influential millennials and the youth, it seems.
The National Youth Commission (NYC) and the Climate Change Commission (CCC) with the support of the Embassy of France, USAID, and Friedrich Naumann Foundation on Tuesday, October 6, introduced an initiative to raise awareness on climate change – the #NowPH campaign.
#NowPH stands for “Not on Our Watch,” a youth-led campaign that aims to harness the collective power of the public in urgently calling on countries to act on climate change issues.
The campaign also seeks to gather a million pledges which will be submitted to French President Francois Hollande, who is presiding the 21st conference of the parties (COP21) of the UN Framework Convention on Climate Change (UNFCCC). (READ: #COP21 climate action: 1 million voices from PH to Paris)
One of NYC’s partners for the advocacy, MovePH, Rappler‘s civic engagement arm, led a Twitter conversation during the launch of #NowPH. (READ: #NowPH: Youth urged to combat climate change)
Let’s take a look at the conversation, its leaders, and what netizens are saying about #NowPH and climate change.
Social reach
To visualize the simultaneous community discussion online, we ran Reach, Rappler’s social listening tool. The program monitors keywords and hashtags in real-time, identifying who the social media influencers are and their corresponding roles in the conversation.
Based on the data, the offline discussion, attended by not more than 300 individuals, quickly spread online, reaching almost 700 unique authors on Twitter. In a span of 3 hours, coinciding with the campaign launch between 3pm to 6pm, #NowPH racked up 47,684,128 impressions on Twitter.
On Twitter, “impressions” means “the times a user is served a Tweet in timeline or search results.”
The discussion also introduced simple and concrete steps everyone can do to help fight climate change.
Proud moment here. #NowPH overtakes other influential hashtags like #ALDUBTheDecision and #FelixManaloOpensTomorrow! pic.twitter.com/t613h9u3F2
— Raisa Serafica (@RaiMarielle) October 6, 2015
The hashtag also trended towards the end of the program, even overtaking other influential hashtags at the time like #AlDubTheDecision and #FelixManaloOpensTomorrow.
Influencers
We were also able to identify Twitter users who engaged in the conversation under 3 categories: broadcasters, linkers, and niche.
The broadcasters are responsible for connecting the conversation to a wider audience, keeping the conversation alive. MovePH, NYC Pilipinas, and NowPH_org were the top broadcasters in the online conversation.
Staying true to their roles as “pillars of climate action,” actor Alden Richards of the #AlDub craze, TV personality SAM YG, weatherman Kim Atienza and athletes Alyssa Valdez and Kiefer Ravena emerged as the other key influencers in the online conversation.
In their top posts and mentioned tweets, they urged the public to take a decisive action against climate change.
If we don’t start NOW..pano magkaka-Forever?! Sign up & fight #ClimateChange!! #NowPH dongdantes… https://t.co/cM9ngilHz4
— Sam Gogna (@sam_yg) October 6, 2015
Alden @aldenrichards02 calls on the youth to support the #NowPH campaign. via @notonourwatchph pic.twitter.com/LwnMypZ4Od
— MovePH (@MovePH) October 6, 2015
Commissioner Dantes now on stage, asks #nowph launch guests and participants to make a pledge for… https://t.co/0grB7ZU1LZ
— NYC (@NYCPilipinas) October 6, 2015
.@kieferravena & @AlyssaValdez2 for #NowPH from: Dingdong Dantes’ IG post ☺️ pic.twitter.com/OrzTINc0RO
— Alyssa Valdez (@AlyssaVPhenom) October 6, 2015
#NOWph #notonourwatch #nootherway #cop21paris proud to be a pillar against climate change. dongdantes… https://t.co/EN6Bn4T3Lb
— kim atienza (@kuyakim_atienza) October 6, 2015
Linkers and niche
The Linkers, identified by Reach as users who helped amplify the conversation to otherwise untapped communities, include Dingdong Dantes, Janine Gutierrez, the Climate Change Commission, CCC secretary Lucille Sering, and the French Embassy.
Thank you very much for lending your voice . You are an inspiration to the youth. #NowPH @NYCPilipinas https://t.co/0c0M8SUvzw
— Dingdong Dantes (@iamdongdantes) October 6, 2015
Thank you ms. Marian for the support @iamdongdantes #mrsdantes #NowPH pic.twitter.com/y520P3nNxY
— Lucille Sering (@lucille_sering) October 6, 2015
So happy to be part of this movement. Thank you kuya @iamdongdantes! 🙂 #NowPH https://t.co/TFOAfec6k8
— Janine Gutierrez (@janinegutierrez) October 6, 2015
Congrats to @CCCPhl & @NYCPilipinas for the successful media launch! #NowPH has the support of France! pic.twitter.com/AXKSsDFF8V
— France in the PH (@FrenchEmbassyPH) October 6, 2015
Zooming into the data visualization, we were also able to identify the niche communities, or users with a smaller but highly engaged audience.
These include MovePH editor Votaire Tupaz, writer Fritzie Rodriguez and actress Julie San Jose.
Handa ka na ba sa hamon ng kalikasan? Sign up. #NowPh @MyJaps at UP Diliman © @iamdongdantes pic.twitter.com/N2NUuGMJIM
— JD (@zephyyyyyyy) October 6, 2015
@MovePH Nat Youth Commission & Climate Change Commission launch the #NowPH. Actors join the call for climate action pic.twitter.com/7TMJHjZx2c
— fritzie d. rodriguez (@fritzdrodriguez) October 6, 2015
.@NYCPilipinas Commissioner @iamdongdantes & actress Marian Rivera at the launch of climate change campaign #NowPH pic.twitter.com/AYh3aoz9VC
— Voltaire Tupaz (@VoltaireTupaz) October 6, 2015
Another notable user is Quincy John, one of those responsible for amplifying the message to the #AldubNation niche community.
ALDUBNation:This could a good cause you can be part of. http://t.co/3RCCbopXri #ALDUBTheDecision @thefilipinospec pic.twitter.com/eDTlaDp3O5
— Quincy John (@quincyjohn_) October 6, 2015
The fun duo of Alden Richards and Maine Mendoza has a massive online community that consistently pushes #AlDub-themed hashtags to the top of Twitter trend charts.
Youth responds
The data visualization of the #NowPH discussion showed two things:
- How influential Filipino personalities effectively harnessed their popularity to promote fighting climate change as an advocacy
- How the youth and the general public positively responded to the advocacy pushed by these influential Filipino personalities.
#NowPH is a silver lining at a time when serious discussions like the fight against climate change seldom get the online spotlight they deserve.
The best thing about it is that the youth are leading the way.
Check out what they have to say during the discussion:
Well, I support this since I’m a nature-lover. Please advocate this for the sake of our Mother Earth. 🙂 #NowPH
— Arjay Legaspi (@RealRealArjay) October 6, 2015
One with the youth in saving the environment! #NowPh @bcvluna @yanilovesnick @vaniewanee @yespinoy pic.twitter.com/PZD5CSeEKQ
— Xavier S. Padilla (@xavyniceday) October 6, 2015
Lets do it even in our own simple way! I am an advocate of saving mother earth 4 yrs ago…ACT NOW! #NowPH
— Winie Alicante (@WinieAlicante) October 6, 2015
Let’s heed the call of @aldenrichards02 against climate change. Support the #NowPH campaign. @dtwistedchic https://t.co/I5Ryvf7VaY
— Avey (@fryglass) October 6, 2015
5. Plant. #NowPH pic.twitter.com/xxf6l0WLCG
— princess (@wandercez) October 6, 2015
Save the future for the next generation. I am one with @MovePH #NowPH
— Chique Chico (@chique_chico) October 6, 2015
bayanihan na ALDUBNATION eto na time na ipakita ang ating support. let’s join @aldenrichards02 #NowPH https://t.co/NZp2QgcpYU
— Pink Eagle (@PinkEagle1) October 6, 2015
Join the movement! Submit your pledge on #NowPH and share your thoughts on the fight against climate change on X! – Rappler.com
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