136M Twitter views: Pledges for climate action surge as #COP21 nears
MANILA, Philippines – As the world counts down to the 21st United Nations climate change conference (COP21) in Paris in December, Filipino netizens and celebrities pledge online to do their share in combatting climate change.
Dubbed #NowPH (Not on Our Watch Philippines), the Twitter chat on Thursday, October 29, highlighted the campaign to gather at least one million voices calling on countries to act on climate change issues to prevent global warming from reaching 2 degrees Celsius. (READ: #COP21 climate action: 1 million voices from PH to Paris)
The conversation made at least 136 million impressions online, according to Rappler's data analytics tool, Reach. "Impressions" refer to the number of people who have seen the hashtag on Twitter.
When #NowPH kicked off on October 6, #NowPH racked up 47,684,128 impressions on Twitter.
The campaign is an initiative of the National Youth Commission (NYC) and the Climate Change Commission (CCC), with support from USAID Building Low Emission Alternatives to Develop Economic Resilience and Sustainability Project (B-LEADERS). MovePH, Rappler's civic engagement arm, is a social media partner.
Let’s take a look at some of the key insights on the recent #NowPH conversation.
The whole-day engagement on Thursday generated more than 7,000 tweets (excluding retweets). More than 2,000 unique authors joined the conversation using the official hashtag.
#NowPH pillars and ambassadors – including personalities from various fields: artists Julie Anne San Jose and Derrick Monasterio, and Ateneo athletes Alyssa Valdez and Kiefer Ravena – joined the chat.
With their wide following, the accounts of San Jose, Monasterio, Valdez, Ravena, Aquino, Rappler, and MovePH were the conversation's most influential broadcasters.
Call to action
Like other developing countries, the Philippines has a big stake in the climate talks, stressed #NowPH pillar Renee Karunungan, who observes and writes about the negotiatons.
Dantes, who leads the #NowPH movement, urged the youth to care for the environment and take action to help combat climate change:
Climate Change is inevitable. It cannot be stopped, nor reversed...but, we can minimize its effects. U don't have to be an expert to care.— Dingdong Dantes (@iamdongdantes) October 29, 2015
Responding to #NowPH's call, many netizens pledged to act, citing the recent typhoons that had hit the country hard.
The military's Peace Process Office chief Major Mario Jose Chico, another #NowPH pillar, shared how his family was affected by Super Typhoon Yolanda (Haiyan):
@MovePH my experiences being involved in disaster rescue missions; as a father where my fam survived the onslaught of Yolanda in Tacloban.— Mario Jose Chico (@Emjay_Chico) October 29, 2015
Individual and collective efforts
It's not too late to address climate change issues, netizens stressed.
@MovePH the youth will play a big part in helping climate change because the power that the youth has is capable of changing the world.
@MovePH the youth will play a big part in helping climate change because the power that the youth has is capable of changing the world.— Kiefer Ravena (@kieferravena) October 29, 2015
Other netizens shared individual and group initiatives that help save the environment.
Twitter user @janyxregalo pointed out that educating the youth is just as important as individual actions:
These efforts, however, need to be pushed at the national and global levels, other netizens stressed. Small steps are just a part of the solution; voicing concerns on global warming is another chunk of it:
Do your share now
The #NowPH movement suggested a few climate actions netizens can do to reduce carbon emission and help minimize the effects of global warming:
Here are the other climate actions you can take to cushion the impact and devastating effects of global warming.
Share them on your social media accounts and challenge your friends and relatives to help save the planet. – Noel Lopez/Rappler.com
Noel Lopez is a Rappler intern.