Trade association brings first Digital Youth Congress to Cebu
MANILA, Philippines – Venturing out of Metro Manila for the first time, the Internet and Mobile Marketing Association of the Philippines (IMMAP) expands its footprint to stage the 1st Digital Congress (DigiCon) South in Cebu from May 30 to 31, 2019 at the City Sports Club Cebu.
Tagging along is the Digital Youth Congress South, on May 31, at Seda Hotel, Cebu Business District geared to spark interest in digital marketing and advertising among the Southern youth.
Part of the IMMAP Education Committee’s objectives is to arm the youth with knowledge about anything digital. Doing Digital YouthCon for the first time in Cebu moves the association closer to that objective.
“IMMAP aims for inclusivity. It is the only organization in the communications industry that has members from all sectors including advertisers, agencies, start-ups, media, content creators, publishers, game and app developers, etc. We are excited to see how the Cebu youth will accept this rare opportunity,” shares Rudy Villar, EduComm Chair, and DigiCon organizing committee.
“Bringing DigiCon and Digital YouthCon to Cebu was the logical thing for us to do. If we truly want to push Philippine marketing forward into the future, going beyond the borders of Manila and connecting with the brightest students from across the country had to be done. We want to excite and inspire the students,” says Wacky Torres, YouthCon sub-committee Chair.
The team put together an awesome program featuring local and international thought leaders to cover a range of topics from improving your own Insta game to the business behind League of Legends. The line-up includes speakers from Facebook, Google, and YouTube, alongside the country’s best young marketers and communicators including Margot Torres (McDonald’s), Karen Alba-Alday (Nestlé), Carla Yap Sy Su (Rappler), Justine Ferrer (Abbot Nutrition), Unilever and TBWA, and more.
Adds Torres, “Our long-term goal is to help produce digitally-fluent, world class marketers and creatives. Expanding our coverage with this event is an important first step. But to achieve our ambition, we have to find ways to engage the youth more. We’re gonna be busting our asses to make sure that happens.”
Launching as well is IMMAP Sprint: The Digital Marketing and Creative Student Competition. The competition is co-organized with the 4th Digital Marketing Competition VisMin, already recognized by schools in the region for its series of successful winning campaigns.
In tandem with an already strong competition brand, Sprint promises the same pioneering spirit by introducing creativity into the scorecard for the for the first time. Adding creativity provides Digital Marketing Competition VisMin a new dimension beyond digital marketing excellence.
“Historically, student marketing competitions test the students’ brand and strategic acumen. But for this contest, we are putting creativity on the pedestal to develop a culture of creativity early on, that should benefit the students when they eventually become professionals themselves.
I hope the competitors see this as an opportunity to express their creative personas while solving a real marketing problem at the same time,” says Wacky Torres, IMMAP Digital YouthCon sub-committee Chair.
The competition is open to the first 20 teams consisting of registered YouthCon delegates. Teams should have 6 members. In the mold of international competition levels, teams will be presented a brief, and will be given 24 hours to create and submit their campaign. The top 5 finalists will present to a jury of the country’s top digital marketing experts. Winners will be announced at the Digital YouthCon. The winning teams will receive cash prize. Grand prize winner gets a slot in the Metro Manila competition. – Rappler.com
Digital Youth Congress registration: https://forms.gle/U7yTLV6ckkjgaHyZA
DigiCon South registration: http://www.digiconsouth.com.ph/
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